Conducted in-depth market research to identify the shopping habits of men aged 25–40. Analyzed competitors to find market gaps and position Everyday Man as a unique menswear destination.

Crafted a clear brand identity rooted in elevated everyday essentials. Defined the mission, tone, and values to reflect modern masculinity and versatility.

Created detailed customer personas based on lifestyle and psychographic traits. Used these profiles to inform product selection and personalized marketing strategies.

Planned a balanced product mix combining professional basics with casual must-haves. Focused on versatility to meet the day-to-night needs of the modern man.

Developed realistic sales projections and startup budget plans. Included cost analysis, break-even forecasting, and pricing strategies to ensure profitability.

Planned digital marketing campaigns across Instagram, TikTok, and email platforms with a $500/month ad budget. Created messaging with a relatable “come shop with us” tone to drive engagement.

Designed a clean, story-driven store layout to enhance the shopping experience. Focused on curated outfits and ease of navigation for the customer.

Performed a SWOT analysis to identify internal strengths and external opportunities. Used these insights to guide short-term strategies and long-term growth plans.

Built a polished pitch deck with visual brand mockups and business insights. Presented the concept clearly and professionally to stakeholders and peers.